Newsroom
BrassRing Strengthens Executive Team; Names Arlene Hammel Vice President of Marketing
Human Capital Industry Marketing Veteran to Drive Global Brand Awareness and Strategic Marketing Initiatives for Leading Talent Management Solutions Provider
WALTHAM, MA - September 12, 2005 - BrassRing (www.brassring.com),
a leading provider of talent management solutions, today announced that
it has appointed human capital industry marketing veteran Arlene Hammel
as vice president of marketing. Hammel will be responsible for supporting
the company's sales initiatives through the development of company-wide
marketing programs, and will direct all advertising, public relations, marketing
communications, market research, brand image and presence, product positioning,
and event planning.
“Arlene joins the BrassRing team at a pivotal point in the Company’s global expansion,” said Deb Besemer, president and CEO of BrassRing. “As we continue to experience tremendous growth across a broad range of industries and geographies, Arlene’s extensive experience in leading major marketing initiatives is certain to take BrassRing to the next level of success in meeting the recruitment needs of global organizations. She has demonstrated her expertise and passion for high-quality results at her past ventures, and we are confident that Arlene will effectively drive awareness of BrassRing’s best of breed talent management solutions around the globe.”
Hammel joins BrassRing’s executive team with over 20 years of marketing, sales and management experience. Prior to joining BrassRing, she served as the vice president of marketing for Genesys where she developed and executed strategic and tactical marketing communications plans that significantly increased brand awareness, and drove customer demand for a full range of human capital management outsourced and software solutions.. Previous to Genesys, Hammel served as vice president of marketing for Eliassen Group, Inc., introducing comprehensive marketing communications programs that increased both client acquisition and retention. Prior to that, Hammel was the senior vice president of marketing at Randstad North America (formerly Office Specialists), a $1.4 billion employment services company where she directed national and regional marketing activities for more than 450 branch and franchise locations in North America.
“As a leader in talent management solutions, BrassRing has proven its commitment to innovation in meeting the recruitment needs of its customers,” said Hammel. “The Company’s Workforce by Design™ model for providing its customers with technology, consulting and outsourced recruitment offerings to remain globally competitive is unlike any other in the industry, and addresses the multi-faceted needs of global organizations. I look forward to working with this dedicated and experienced executive team to harness the momentum that BrassRing has attained in the marketplace to exceed all market leader expectations.”
About BrassRing
Founded in 1999, BrassRing is a leading provider of talent management solutions that help businesses compete through talent and improve their position in the global marketplace. BrassRing’s Workforce by Design™ seamlessly integrates innovative technology, consulting and outsourcing with recruitment expertise to give clients the edge they need to successfully meet talent lifecycle challenges and build a competitive workforce -- in any economic climate. With Global, Secure and Compliant offerings, BrassRing provides the guidance and solutions necessary to help organizations identify, assess, recruit and retain a globally competitive workforce. BrassRing has earned a number of prestigious industry awards, including two consecutive Software & Information Industry Association Codie Awards (2004 and 2005) for "Best Human Resources Product" and the Sears "Partners in Progress" Award. Headquartered in Waltham, Massachusetts, BrassRing has operations in the United States and Europe. To learn more about BrassRing and its technologies, please visit www.brassring.com. BrassRing is a registered trademark of BrassRing LLC.
Media Contacts
Amy Anderson
SHIFT Communications
Tel: +1 617.681.1225
aanderson@shiftcomm.com
press@brassring.com