Newsroom

BrassRing Achieves Unprecedented Email Delivery Rates with StrongMail

StrongMail’s Robust Visibility, Reporting and Problem Resolution Tools Ensure Reliable
and Streamlined Delivery of High-Volume Email Communications Between Job Candidates
and Recruiters

Redwood City, Calif., July 11, 2006 - StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that BrassRing, a leading provider of global talent management solutions, has increased the deliverability of its email communications by standardizing on the StrongMail email delivery platform. By providing BrassRing with scalable performance and increased visibility into deliverability issues, StrongMail has enabled BrassRing to resolve delivery problems and optimize its business-critical email communications.

As a provider of talent management solutions for Fortune 1000 and Global 2000 organizations, BrassRing generates hundreds of thousands of emails on a daily basis. In addition to relying upon email as a vital transactional tool to instantly connect employers, recruiters and candidates, BrassRing utilizes email as a core component of its talent management customer service initiatives, which include 24-hour resume processing, advanced search capabilities and access to 65 million talent profiles.

“Our transactional emails drive the fundamental processes for building dynamic workforces, so when we had an email delivery problem, it hurt,” said Kamal Jain, Director of ASP Operations. “StrongMail has given us the reliability and robustness to deliver critical email in a much more timely and dependable way – and, at the same time, it gives us visibility into things we couldn’t formerly see or control.”

With clients relying upon the timely delivery of emails containing critical employment information, BrassRing was eager to resolve the issues associated with its legacy email system, including bounced messages, delivery bottlenecks and zero visibility into delivery failure categories. Through the seamless integration of StrongMail’s email deliverability infrastructure, BrassRing now has access to a full suite of delivery, tracking and management capabilities, which are all housed in a single, delivery-optimized platform. Additionally, StrongMail’s advanced bounce management technology provides BrassRing with the granular visibility into delivery rates, throttling limits, and real-time updates on ISP rules of engagement.

“Before deploying StrongMail MTA, we were often reactive to our email deliverability issues,” Jain further commented. “Now armed with StrongMail’s smart bounce management and deliverability live updates, we have real-time insight into the most beneficial and actionable steps to prevent or correct erroneous ISP blocks or failures. This allows us to work smarter, while providing our global customer base with worldclass customer service.”

"StrongMail offers service-oriented businesses a robust yet nimble email infrastructure that integrates performance, delivery, visibility and control into a single platform," said Frank Ad dante, founder of StrongMail Systems. "By implementing StrongMail, global companies like BrassRing have the time, flexibility, and resources to focus on core business processes and provide better customer service to their clients."

About Strong Mail Systems, Inc.

StrongMail Systems enables companies to realize the value of digital messaging, with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.

StrongMail Systems Contacts
Ayanna Anderson or Christine C.N. Wright
Schwartz Communications
415-512-0770
strongmail@schwartz-pr.com

About BrassRing

Founded in 1999, BrassRing is a leading provider of talent management solutions that help businesses compete through talent and improve their position in the global marketplace. BrassRing’s Workforce by Design™ seamlessly integrates innovative technology, consulting and outsourcing with recruitment expertise to give clients the edge they need to successfully meet talent lifecycle challenges and build a competitive workforce -- in any economic climate. With Global, Secure and Compliant offerings, BrassRing provides the guidance and solutions necessary to help organizations identify, assess, recruit and retain a globally competitive workforce. BrassRing has earned a number of prestigious industry awards, including two consecutive Software & Information Industry Association Codie Awards (2004 and 2005) for "Best Human Resources Product" and the Sears "Partners in Progress" Award. Headquartered in Waltham, Massachusetts, BrassRing has operations in the United States, Asia Pacific and Europe. To learn more about BrassRing please visit www.brassring.com. BrassRing is a registered trademark of BrassRing LLC.

Media Contacts

Amy Anderson
SHIFT Communications
Tel: +1 617.681.1225
aanderson@shiftcomm.com

press@brassring.com