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With Continued Global Momentum, BrassRing Furthers Strategic Sales and Growth Plan for Europe
Gordon Ash to Further BrassRing Leadership in EMEA;
Drive Development of New Business Throughout the Region
Waltham, MA – October 4, 2006 - BrassRing (www.brassring.com), a leading provider of talent management solutions, drives continued global expansion with the appointment of Gordon Ash as sales director, EMEA. Ash will provide the strategic and operational direction to BrassRing’s EMEA sales organization, which to date has experienced strong growth in the region with a four-fold increase in bookings for the first eight months of 2006 compared to the same period last year. Building on the Company’s considerable success in Europe, Ash will also direct and develop re-seller/channel partnerships to support BrassRing’s long-range strategic goals to deliver innovative solutions that enable global enterprises to compete through talent and improve their competitive position in the global marketplace.
With global capabilities and a footprint that uniquely positions the Company for continued expansion in the region, the addition of Ash coincides with BrassRing’s plans to invest even more in EMEA over the next 12 months. The appointment of Ash to the global leadership team brings a seasoned executive with a track record of global success and the expertise to continue the Company’s strong growth, adding to a growing roster of marquee accounts including IKEA, Novartis and Diageo.
Ash comes to BrassRing with 20 years of experience in sales and the management of sales and marketing teams in the European software market. Most recently, Ash served as western region managing director at NetManage, Inc., a global IT solutions company specializing in systems integration Web enablement, where he managed the full western region with a territory accounting for the highest contributions to the organization consistently over his tenure. Prior to his tenure at NetManage, Inc., Ash was the UK regional sales manager at NetSoft UK, Ltd., a global provider of PC to host connectivity solutions, where he developed direct single and two-tier channel revenues from under 300,000 to 4.8 million USD over a two year period. In these and other roles, Ash enjoyed considerable success building, managing and motivating sales, marketing and technical services teams to deliver top results both at a local level in the UK and internationally throughout Europe.
“With a global reputation as a leader and innovator in the talent management industry, I look forward to the opportunity to drive the Company’s continued expansion into EMEA,” said Ash. “With business opportunities thriving in this region, there is considerable opportunity for BrassRing to set the standard for global talent management solutions that can directly impact bottom line results for its growing customer base.”
With more companies operating globally than ever before, EMEA and APAC have presented a significant growth opportunity for BrassRing. The Company’s Enterprise talent management technology – available in 23 languages – is the core of the Company’s Workforce By Design™ offering, and is deployed in 79 countries enabling global customers to overcome the challenges to global recruitment including language considerations, data protection concerns, legal issues, cultural differences and scalability.
“With locations in over 80 countries, 36 percent of our business being conducted on a global basis, and a goal of having 50 percent of our business coming from global operations, the choice of a recruiting partner was critical,” according to Kathy Ramsey, manager of human resources for Rockwell Automation, a global leader of Power Control and Information Solutions. “To date, BrassRing has helped us consolidate our recruiting processes, centralize candidate data, transition to technology-based recruiting, improve our reporting capabilities, and make job opportunities accessible to all employees in 50 countries.”
“BrassRing is committed to helping our customers compete in the global marketplace, and the reality of business today means that building a workforce by design is crucial to success,” said Deb Besemer, president and CEO, BrassRing. “With the addition of Gordon to our global sales organization, BrassRing is in an even stronger position to support the talent management needs of our EMEA customers, ensuring they have the technology, consulting and outsourcing products and services they need to navigate the talent management environment and build a workforce that supports their growth.”
The addition of Ash to BrassRing’s global team highlights the Company’s ongoing commitment to global expansion and follows the recent opening of the Company’s Hong Kong office, which provides BrassRing with centralized access to the entire Asia-Pacific region and serves as a base of operations to support its 45 clients currently operating in the region, including, Rockwell Automation, Time Warner, Inc. and Nissan Motor Company, Ltd. BrassRing is partnering with Nissan Motor Company, Ltd. – the Company’s first Asia-based client – for a Tokyo-directed program to establish global recruiting standards and centralized best practices to provide Nissan with optimized candidate experiences and global recruiting efficiencies for all of its global operations.
As a testament to its commitment to the region, BrassRing held its Annual
European Summit September 26th – 28th, in Paris, France, where European-,
Asia- and US-based companies operating in the region met to discuss global
talent management issues. The Summit keynote address, “Finding and
Hiring the Unpredictably Talented: Is This the Future of Talent Acquisition?”
was presented by Guy Ellis, internationally-lauded corporate coach, trainer
and author of the best-selling book “Tales of Talent: How to Harness
Your People's Talent to Achieve Your Organisation's Vision."
About BrassRing
Founded in 1999, BrassRing is a leading provider of talent management solutions that help businesses compete through talent and improve their position in the global marketplace. BrassRing’s Workforce by Design™ seamlessly integrates innovative technology, consulting and outsourcing with recruitment expertise to give clients the edge they need to successfully meet talent lifecycle challenges and build a competitive workforce -- in any economic climate. With Global, Secure and Compliant offerings, BrassRing provides the guidance and solutions necessary to help organizations identify, assess, recruit and retain a globally competitive workforce. BrassRing has earned a number of prestigious industry awards, including two consecutive Software & Information Industry Association Codie Awards (2004 and 2005) for "Best Human Resources Product" and the Sears "Partners in Progress" Award. Headquartered in Waltham, Massachusetts, BrassRing has operations in the United States, Asia Pacific and Europe. To learn more about BrassRing please visit www.brassring.com. BrassRing is a registered trademark of BrassRing LLC.
Media Contacts
Amy Anderson
SHIFT Communications
Tel: +1 617.681.1225
aanderson@shiftcomm.com
press@brassring.com